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Release
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September 2005
Eddie Stobart and Mellow
Media agree advertising contract.
The Eddie Stobart fleet will soon be displaying third party adverts on
the rear of their trucks. Warwickshire Based Mellow Media, part of the
A1 group an outdoor and
vehicle advertising company, will launch the project in September.
Terry Babb, Mellow Media’s Managing Director said, “We are pleased to
be working with Eddie Stobart, truck advertising is currently growing
at 30% per year, Mellow Media's strategic move into this sector 4 years
ago was the right decision at the right time, we look forward to a
long and mutually beneficial relationship with the Stobart Company.
June 2005
McDonalds and A1 agree
advertising contract.
McDonald’s PLC has now given the green light for the A1 Group to
develop and improve the McDonalds outdoor signage across the UK. The
Warwickshire based A1 Group are currently completing the first phase
of restaurant signage in the South West. Terry Babb, pointed out that
the need for all companies to advertise now, was more important than
it ever has been. The A1 Group was formed 4 years ago, The A1 group companies include Mellowmedia.co.uk,
Roadmedia.co.uk, VRSystems, Timeoutmedia.co.uk and Xtreme Advertising.co.uk.
May 2005
A1 Group
win McDonald’s City of London advertising contract
The
A1 Group has secured the first of a possible
25 contracts for McDonalds
PLC in the
City of London. Following extensive site surveys and landowner
negotiations Xtreme Advertising has secured
several unique and different site locations within the City to
advertise the McDonalds restaurant chain. Agnes McIntyre
Xtreme Advertising Marketing Director said, “We are now completing the 1st
stage of an intensive marketing program to develop restaurant
awareness and restaurant locations within the City of London. Our
proven formula will shortly be expanded and used in other city centre
locations across the UK”.
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