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Step 1
Do
we have a solution?
The foundation for a successful campaign always lies in an
understanding of your business and of your existing and
potential customers
There are many questions that need to be asked in order
to prepare a plan that will deliver. Investigation plays
a major role in our first meeting and we'll be asking you
to take time to work with us to determine agreed key issues
and set objectives.
Step 2
Media and budget plan
From our agreed issues and
objectives we will present timings,
advertising plans and cost proposals for the campaign. This is
the major focus of our second meeting.
(Occasionally two or
three options may be tabled for discussion). For your peace of
mind - case histories will be furnished when available to
support our recommendations.
Step 3
Creative development
The colouring in and crayons
department gets involved at this point. Briefed with a clear understanding of the communication issues and
objectives, the team get to work on developing memorable concepts
that achieve the required objectives using the standard platforms
of – shock, humour, love, pain, guilt, envy, greed, etc.
Step 4
Performance monitoring
Performance monitoring Follow through and
reporting are important to us. Where possible we
will try to get a reading of sales performance before
commencement so that we can monitor any
difference during and after the campaign.
Simple procedures such as phone answering cues and referral questions
are useful and inexpensive tools to help monitor response as a
result of your Lorry Media campaign.
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